Best time to post on TikTok, Instagram, and Reels
See the best days and times to post your short videos, so more people see them. Pick where your audience is and how often you post, and get your plan in seconds. Free, no sign-up.
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See your best days and times
Pick where most of your viewers are, and we map out the best windows for you to post.
When creators are watching
Short videos do best when your audience is awake and scrolling. For most people that means weekday evenings after work and weekend mornings. The exact best time shifts with your niche, so use the picker above and the niche guides below to dial it in.
Common questions
What is the best time to post on TikTok and Instagram?
For most short videos, Tuesday and Thursday evenings around 6:00 to 7:00 PM and Friday around noon get the most views. The best time depends on your niche and where your audience lives, so use the tool above to get yours.
Does posting time really matter?
Yes, a little. Posting when your audience is awake and scrolling gives your video a head start in the first hour, which helps it get pushed to more people. A great video still matters far more than the exact minute you post.
How often should I post?
Posting most days helps you grow faster, as long as the quality stays high. Pick a number you can keep up with, then use the tool to spread your posts across the best windows.
How do I find the best time for my own audience?
Start with the windows here, post consistently for a couple of weeks, then check which of your own videos got the most views and lean into those days and times.
Find the best time for your niche
Know if your video will go viral before you post it
The right time gets your video seen. A great video gets it shared. Upload yours and get a free viral score in seconds.
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